Ratings : 38961

Review : 863


Published : Feb. 1, 2005

By : Harvard Business Review Press

Language : eng

Paperback : 240 Pages

Published : Feb. 1, 2005

By : Harvard Business Review Press

Language : eng

Paperback : 240 Pages

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

38961 Ratings - 863 Review



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ABOUT W. Chan Kim

W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.

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