The Games People Play: As Computer Games More and More Resemble FMCG Products, Supply Chain Professionals are Finding Surprising New Ways to Forecast Sales and Plan Stock Levels, Claims GXS' Steve Keifer (Consumer Goods) (Fast Moving Consumer Goods)

The Games People Play: As Computer Games More and More Resemble FMCG Products, Supply Chain Professionals are Finding Surprising New Ways to Forecast Sales and Plan Stock Levels, Claims GXS' Steve Keifer (Consumer Goods) (Fast Moving Consumer Goods)

By Steve Keifer

  • Category: Business & Personal Finance, Books, Industries & Professions
  • Type: ebook
  • Release Date: 2010-07-01
  • File Size: 81.75KB
  • Developer: Steve Keifer
  • App Ratings: 0/5 (0 App Reviews)
  • Price: $5.99
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The Games People Play: As Computer Games More and More Resemble FMCG Products, Supply Chain Professionals are Finding Surprising New Ways to Forecast Sales and Plan Stock Levels, Claims GXS' Steve Keifer (Consumer Goods) (Fast Moving Consumer Goods) Details

Packaged home entertainment products such as DVDs, CDs and video games have a set of supply chain challenges unlike those in any other retail merchandize category. It may surprise some to think of these products in terms of Fast Moving Consumer Goods (FMCG). After all, we are more comfortable with the notion of products such as toothpaste or shampoo as FMCGs: they are small, cheap and sell frequently in large quantities. Could the DVD release of a blockbuster film fit in this same category? The answer is yes. For CDs, DVDs and video games, more than half of the sales of a product typically occur in the first few weeks after launch. Take Avatar, Hollywood's epic science fiction film, with its production budget of half a billion dollars. In April this year, the movie was released on DVD across Europe. The brutal reality is that the handful of weeks immediately after launch will almost certainly have accounted for 60-80% of lifetime sales. DVDs may not be as disposable as toothpaste or shampoo, but they are certainly fast-moving.

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